The word attribution modeling have been bouncing around in the digital marketing world for some time now. It may sound like this is something very complicated that only the analytical-uber-menschen-geeks can grapple and handle. But alas, its i not. In this article I will help you understand what attribution modeling is and how this can help you measure the effect of your marketing campaigns in a better way.
Also called: marketing attribution, attribution marketing
Potsdam is a quaint little town in Germany close to Berlin. If you love castles and fairly tales I recommend a trip to Sanssouci Park to be awed beyond your wildest imagination.
If you are in Berlin and have a day over this is a perfect day trip outside the city. The train to Potsdam (takes about 45 min) then a tram takes you out to the park.
It’s a full days walk to see the entire park in a leisurely pace. Be sure to bring both a brolly (if in summer) some picnic food, comfortable walking shoes, water and a camera with a fully charged battery when you go.
Sanssouci Park was the “summer palace area” of Frederick the Great and is raised in Rococo style. It’s an abundant park which is beautifully designed that dates back to the 1700 century.
Here’s some of my snaps from Sanssouci Park which is laced with so many castles that it will make you believe you are in your very own fairly-tale.
I’ve been eyeing out Skillshare for a while. I’ve been longingly browsing the classes, dreaming about the possibilities but not had the time to really dedicate to really get my teeth into a subject. A class in particular that I’ve been interested in for a while is the Modern Marketing Workshop with Seth Godin.
Last week I finally got some time and the opportunity to sign-up and start my first class. I bought a one of class for $20 and it turned out to be the most well invested time and money I’ve spent in a long time on educational material. In this post I want to tell you why.
Planning is half the job done and if you have a project proposal which is approved by the client, it’s even easier. Just re-use the information from your proposal, and use what is relevant for your team based on the 7 points below.
If you start from scratch, these are the bare minimum of information required to use as a clear and helpful steering document while working with your project.
Working within the digital industry or with digital creativity, if I may call it that, there are a couple of things that from my experience, is useful to consider before creating campaign material from an brilliant idea. Now days with the number of devices around, you need to consider and evaluate your campaign from a 360° perspective. These 9 points will help you save time, money and cut back on tears and frustration – and above all help you stay focused and true to both your target audience and campaign purpose.
As the forth part in the article series on project management – I’ve listed the most common points to include when writing a project proposal. The first part covered some general advice – this piece focus on the details.
Bare in mind that sometimes less or more are required, depending on the complexity of your assignment, how many companies that are involved in creating the work for your customer and the size of the actual project scope – i.e the work in it’s entirety that you are doing.
I originally started thinking about this list prior to my birthday last year, but I never got around to post it. So I decided to instead share 31 unforgettable moments of my life so far.
When I lived in London, one of my favorite magazines was handed out for free every Wednesday and was the highlight of my commute to work each week. This publication is called Stylist which is a bold, stylish and inspirational magazine aimed at smart women.
I discovered the other day that Stylist is now available for iPad and I downloaded every single issue available.
You may at first glance think that this is you average “female interest” lifestyle magazine. But it’s not. Together with Elle UK (with their thought provoking articles mixed with high fashion and their “does feminism need a re-brand campaign”) this is actually a much needed weekly boost of female power.
Sure Stylist contains the usual content such on topics such as beauty, fashion, food etc. But it also contains ideas, interviews with inspiring females from all corners of the world and of all possible professions.
Stylist dares to bring up uncomfortable subjects and write smart articles about them. The misogynist lyrics in pop culture made me – living in blissful ignorance since I do not listen to radio or watch telly – choke on my morning coffee and made my blood boil. Or this weeks issue, made me think about the social curse of the word “fine”whereas some weeks ago I could cheer on Somayya Jabarti the first female editor of a magazine, ever, in Saudi Arabia.
So if you’re a woman who liked to be both entertained and educated, maybe sometimes a bit enraged. And want to enjoy a well designed and inspirational publication – Stylist Magazine is for you.
Your project proposal is the foundation for the agreement between you and your customer – you want your customer to be fully aware of the details and understand your process and why it benefits the project in question. The project proposal is also the foundation for your project plan. Once you’ve done this, the majority of the work for your project plan to use within your company is already done.
This post is written for anyone who wants to start project operations from scratch and focusses on four basic pillars that is helpful to have in place before you start taking on work, i.g projects. This article is particularly useful for anyone within the digital service and delivery area (Design, copy, web, software, marketing etc).
If you haven’t seen my post on my philosophy on project management, it can be a good start, before heading further in on my project management series, so you get a better understanding of the perspective I’m sharing from.