This article contains all you need to know to make your Facebook fan page stand out from the masses. From creating content, ensuring the page is on brand and installing useful page tabs/apps that will increase engagement. A few tweaks will make a huge difference. If you want to browse my page, you can do so here, it has most of these apps etc installed.
Use one big, image or a larger collage of images. Be aware of the placement of the logo and the page name next to the logo. Save your header in png format.
For all images
Save in PNG format to avoid grainy images, especially logos in one colour benefits from the png format.
Get the vanity URL
I.g you want the proper name for your facebook page, the facebook.com/yourcompanyname for your facebook page url. Get the up to date instructions on how to obtain this over here.
Exchange all tab/app images with your own images
To ensure brand consistency and look and feel of your facebook page I recommend that you create your own images for your facebook tab/apps. They are 111 px x 74 px. To exchange them you do the following steps:
1. Go to your facebook page, click on settings.
2. Click on apps in the column on the left hand side.
3. Under added apps, click on edit settings.
4. Click on custom tab image, change image.
5. In the top right corner of the image on the new page, click on edit image, then browse for your images.
6. Repeat for all your tab/apps, then you’re done.
TIP: This is also where you re-name your tabs/apps. If you want to give them a more appropriate name, use the custom tab name field to write your own, preferred tab/app name.
Link in an external page as a tab/app
If it’s relevant, you can link in an external page, underneath the “facebook app” section of your page. You can use the iframehost app for this. Which enables you to set the width of the page etc. Tip – the viewing are on facebook is set to 800 px (at the time of writing this). So ensure your external page content fits nicely within the available area on your facebook page.
Get more sign-ups for your newsletter
If you have a newsletter, I recommend that you connect your email marketing list with facebook. By that I mean that the sign-up process should be available here, I use MailChimps so I recommend to install their app. If you use another ESP, then investigate if they offer an facebok app for sign-up. My list have increased tremendously since enabling sign-ups through facebook.
Add your instagram feed
If you have instagram, it can be nice to have this available as a separate tab on facebook. Use this app for instagram.
Let your fans recommend your page to other friends
There is an app on facebook which enables your fans to recommend your facebook page, great for building your facebook page fan base.
Add twitter as a separate tab
To add your twitter feed in a separate tab, use this app. I recommend adding twitter as a separate tab rather then posting tweets on your facebook page, in your feed.
Add your Pinterest boards as a separate tab
To add your Pinterest boards in a neat tab on your facebook page, use this app.
For creating content with higher engagement rates
Use this facebook page to get the accurate sizes and dimensions for all the most up to date image sizes for all image content available for facebook pages. This also includes mobile sizes and safe areas.