Paris is still a city that I’ve yet to visit. As I studied French for 3 years during high school, I’ve had a now lifelong dream to go there. There is one hotel in particular that I dream of staying or at least visit in, in Paris and thats the newly refurbished and reopened Hôtel The Peninsula.
Lets take a closer look:
Image credits: all images are borrowed and used in illustrative purposes of the hotel.
While writing this I’m surrounded by boxes and sitting in my new home. One of the reasons I’m doing these monthly columns is to have a snapshot of my life, but also to take the time to take stock of my life. As I’ve been in the midst of moving and lost a week floored due to nasty bugs I don’t feel I have that much exiting things to write about this month. Orchestrating a move is quite enough. But ere’s a few things:
- I’ve left my flat for a new home and a fresh start. As I wrote above, packing, organising and sorting out all my belongings prior to the move to the new flat, and making it through to the other side of that – is quite an achievement in itself.
- I spent two fun filled days in Stockholm. I always enjoy working from the iProspect office in Stockholm and I feel grateful that I get to mix it up once in a while. And that we have a set-up which enables me to work from anywhere and everywhere.
- My Elegantly Vegan Food Newsletter took a while to build this month. But it was done. I’m pretty happy with the photography for this edition. As well as the changes I made going forward. The newsletter is receiving higher engagement rates and I get more time to juggle Elegantly Vegan with a full-time job. A win-win.
- I’m becoming quite the poster girl for Gothenburg – Indefinite Adventure published my romantic guide to Gothenburg. It’s a guide to a hot date night out, useful for both vegans and non-vegans that want to have a special night, with a special someone in Gothenburg, Sweden.
- Im re-posting some articles which I’ve written for other websites and magazines on my Elegantly Vegan blog. I’m doing a four part article series where I’m helping you spring into action in terms of booking that dream trip and how to get the most out of your stay. Go check it out.
- I’ve added a resource page, where I will be adding tools, links, templates etc. Which I find helpful.
Top links of the internet this month:
Media plans are not just a planning tool for big media agencies outlining marketing investment and activities. They are useful for anyone managing marketing activities to keep track of investments. Usually a media plan reflects the investments necessary in each type of media in relation to your communication and marketing plan for the year.
This article focuses solely on digital media and I want to add another layer to the media plan which is return of investment (ROI) and helps you set-up your own media plan by yourself.
The benefits of my media plan are:
- This media plan helps you keep track of each penny invested and each penny earned for each campaign.
- You will know which campaign that performed the best or worst in terms of ROI or any other goal you add for your campaigns (CPL, CPO etc)
- You will know which network or platform performs the best or worst in terms of ROI.
- You will have all the information you need at your fingertips when you need to evaluate performance and compare platforms or campaigns to each other.
- You can add other KPIs as well, such as traffic, shares etc, if relevant.
- I’ve used ROI since its easy to measure
My media plan template explained:
I’ve built my media plan in one excel document, which start with the overview on the year with my chosen channels to the left and the months continuing to the right.
This is the overview of the total investment in each channel, each month and the total investment for the year.
This is where I insert the specifics for each campaign. You can flesh this out with more details if you need, such as adding all banner types used, links to the banners or call to actions used.
My advice for using the template
- Make formulas in excel which counts automatically upon entering numbers. Don’t know how. Here are tutorials for how to create formulas in excel for basic counting: add, subtract, divide, percentage of.
- Assess this at the end of each week/month/campaign/quarter and/or year to keep track of the performance of your campaigns and stop running campaigns that generate non or low returns.
- Assess at the end of the year or marketing period and plan the following year or period to ensure better use of your marketing budgets and platforms.
- If you need help to calculate the ROI you can use this ROI calculator
Of course you can download my template and modify with details that are relevant to you. If you get any new nifty ideas or use for this template, please add them in the comments below.
Photo credit: death to the stock photo