Take me there: Hôtel The Peninsula in Paris

By June 8, 2015 Travel Journal

Paris is still a city that I’ve yet to visit. As I studied French for 3 years during high school, I’ve had a now lifelong dream to go there. There is one hotel in particular that I dream of staying or at least visit in, in Paris and thats the newly refurbished and reopened Hôtel The Peninsula.

Lets take a closer look:















Image credits: all images are borrowed and used in illustrative purposes of the hotel.

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May round-up

By June 1, 2015 Life Through My Eyes

While writing this I’m surrounded by boxes and sitting in my new home. One of the reasons I’m doing these monthly columns is to have a snapshot of my life, but also to take the time to take stock of my life. As I’ve been in the midst of moving and lost a week floored due to nasty bugs I don’t feel I have that much exiting things to write about this month. Orchestrating a move is quite enough. But ere’s a few things:

  • I’ve left my flat for a new home and a fresh start. As I wrote above, packing, organising and sorting out all my belongings prior to the move to the new flat, and making it through to the other side of that –  is quite an achievement in itself.
  • I spent two fun filled days in Stockholm. I always enjoy working from the iProspect office in Stockholm and I feel grateful that I get to mix it up once in a while.  And that we have a set-up which enables me to work from anywhere and everywhere.
  • My Elegantly Vegan Food Newsletter took a while to build this month. But it was done. I’m pretty happy with the photography for this edition. As well as the changes I made going forward. The newsletter is receiving higher engagement rates and I get more time to juggle Elegantly Vegan with a full-time job. A win-win.
  • I’m becoming quite the poster girl for Gothenburg – Indefinite Adventure published my romantic guide to Gothenburg. It’s a guide to a hot date night out, useful for both vegans and non-vegans that want to have a special night, with a special someone in Gothenburg, Sweden.
  • Im re-posting some articles which I’ve written for other websites and magazines on my Elegantly Vegan blog. I’m doing a four part article series where I’m helping you spring into action in terms of booking that dream trip and how to get the most out of your stay. Go check it out.
  • I’ve added a resource page, where I will be adding tools, links, templates etc. Which I find helpful.


Top links of the internet this month:

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How to create a results driven media plan

By May 25, 2015 Creativity

Media plans are not just a planning tool for big media agencies outlining marketing investment and activities. They are useful for anyone managing marketing activities to keep track of investments. Usually a media plan reflects the investments necessary in each type of media in relation to your communication and marketing plan for the year.

This article focuses solely on digital media and I want to add another layer to the media plan which is return of investment (ROI) and helps you set-up your own media plan by yourself.


The benefits of my media plan are:
  • This media plan helps you keep track of each penny invested and each penny earned for each campaign.
  • You will know which campaign that performed the best or worst in terms of ROI or any other goal you add for your campaigns (CPL, CPO etc)
  • You will know which network or platform performs the best or worst in terms of ROI.
  • You will have all the information you need at your fingertips when you need to evaluate performance and compare platforms or campaigns to each other.
  • You can add other KPIs as well, such as traffic, shares etc, if relevant.
  • I’ve used ROI since its easy to measure


My media plan template explained:


I’ve built my media plan in one excel document, which start with the overview on the year with my chosen channels to the left and the months continuing to the right.

This is the overview of the total investment in each channel, each month and the total investment for the year.


This is where I insert the specifics for each campaign. You can flesh this out with more details if you need, such as adding all banner types used, links to the banners or call to actions used.

My advice for using the template
  • Make formulas in excel which counts automatically upon entering numbers. Don’t know how. Here are tutorials for how to create formulas in excel for basic counting: add, subtract, divide, percentage of.
  • Assess this at the end of each week/month/campaign/quarter and/or year to keep track of the performance of your campaigns and stop running campaigns that generate non or low returns.
  • Assess at the end of the year or marketing period and plan the following year or period to ensure better use of your marketing budgets and platforms.
  • If you need help to calculate the ROI you can use this ROI calculator


Template download

Of course  you can download my template and modify with details that are relevant to you. If you get any new nifty ideas or use for this template, please add them in the comments below.

Photo credit: death to the stock photo 

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7 tips to improve your Instagram

By May 18, 2015 Creativity

Instagram has changed a lot since it first launched. In the beginning it was all about the arty-indie images and the heavy use of filters. Then it has progressed beyond that and almost no instagram-superstar uses a filter anymore and everyone is aiming for pro-photo quality, attention to detail and elaborative storytelling.

I’ve gathered 5 creative instagram accounts which I follow, that I think uses the strenghts of instagram brilliantly. And a few notes on what they have in common, in the end – which you can take with you and learn from.


Mattle has created a instagram account for Barbie which has breathtaking attention to detail, images of Barbie all over the world – which prompts a double take, is that really a doll and uses creative and relevant storytelling.



Gala Darlings instagram account is a refection of her and her style in excruciating well done detail. Her instagram account reflects the way she speaks, dress, write and the imagery she uses for her blog. She is perfectly consistent with her brand and whom she is. Teaching self-love to millions of women and doing so in her bright fuchsia pink, glittery unique way. All the way from instagram to her business cards – she stays true to herself.

Ivanka Trump mixes stills of her products, with photography of her beautiful self, encouraging quotes from other women and “in the life” photos of her being a proud mom, training for the marathon etc. Ivanka Trumps instagram is both inspiring and authentic. A mix of pro photos with everyday life and it’s inspiring to follow.

Kate Spade is not on here because it’s one of my favourite brands. It’s on this list because they mix lifestyle, with clever brand photography. With lifestyle I mean beautiful photos of places with or without their products that “a Kate Spade girl” dreams about or aspire to be in. They know their target audience well. They recently lunched a video series on instagram, #missadventure which they post snippets of on instagram as well to promote. It’s all very well made and beautiful.



Martha Stewart (mainly living magazine) does a great job on Instagram. They have som many high quality photos to use from the magazines which makes a stunning instagram feed filled with food, drink, flowers, interior inspiration and more. They have a consistent look and feel in their photography which is unmatched.

What does these five accounts have in common:
  1. Storytelling – most of them take time telling a story, and doing in consistent and well.
  2. Still life compositions – both with or without their products, as well as choosing items that reflect their brand.
  3. Lifestyle – either incorporated in the still life compositions or in the story they tell. They done so around a lifestyle their target audience dream about or aspire towards.
  4. Using inspiring quotes – delivered in a well designed format including a slick brand reference.
  5. High quality photography – most of the images are not shot with an iPhone but with a DSLR.
  6. Their branding outside their brand– ie the colors of the flowers, cutlery, porcelain, patterns etc.
  7. Not a filer in sight.

Image sources: all photos are copyrighted to the specific person or brand. I’ve only used them on the site and borrowed them from each instagram account for inspirational and educational purposes.

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