How to create a kick-ass project plan in 7 easy steps

By July 22, 2014 Project Management
Project plan

Planning is half the job done and if you have a project proposal which is approved by the client, it’s even easier. Just re-use the information from your proposal, and use what is relevant for your team based on the 7 points below.

If you start from scratch, these are the bare minimum of information required to use as a clear and helpful steering document while working with your project.

1.Define the end-goal

The first thing to do is to really understand what you are suppose to achieve. What is the deliverable or deliverables and decide who you need on your team with you. (If applicable)

2. Breakdown the process in phases

In what order does it make most sense for the work to be done? sometimes it’s easier to divide a project into smaller more achievable chunks of work. Usually in project manager lingo that is called a phase. Each phase have one end goal that relates to the next phase.

However you can use this process to plan any type of work, from creating a new logo for a company to producing a large campaign.  It’s easily scalable to fit. If you don’t need to have phases in your project, then just start to outline each task that needs to be done to reach the end-goal (which is step 3 below).

3. Tasks & time required

Define the task for each phase and how much time is needed for it (this is the part where you ask the specific person who is performing the tasks in question to fill in the time needed if you don’t do it all yourself).

4. Responsibilities

Assign who is responsible for each task and what deliverable/end goal they are responsible for in your project plan.

5. Add meeting and review time

Ensure to allocate time for internal meetings and include them in your project plan. Add any customer review points and/or when the customer is expected to deliver feedback or content to you within your project plan.


Any progress points and deadlines – ensure you got some buffer time – if s*it hits the fan it’s useful card to have up your sleeve – if it’s not needed, then use the time to polish and add more value to the project so you can delight your customer.

7. List the risks

Any dependencies, risks or anything else that might affect the project – and if you can, add how the project will be affected. An example – the customer does not deliver assets within the specified timeframe, then that might delay the entire project.

Completing these points above – you should now have the majority of you project plan ready. There are a few tweaks you can do to really make it more clear and effective for communication to both the team and your customer.

a) Make this into a visual time plan/project plan – overarching the entire project
b) List the deliverable per team member, so it’s clear who owns what
c) Include links to any brief, supporting documentation and folders in your internal documentation which you share with yoru team

Allocate this in one document – then it’s just to get started!

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Digital insights: How to create a successful campaign for multiple devices

By June 2, 2014 Digital Insights, Digital Marketing Simplified, Web
planning campaigns for multiple devices

Working within the digital industry or with digital creativity, if I may call it that, there are a couple of things that from my experience, is useful to consider before creating campaign material from an brilliant idea. Now days with the number of devices around, you need to consider and evaluate your campaign from a 360° perspective.  These 9 points will help you save time, money and cut back on tears and frustration – and above all help you stay focused and true to both your target audience and campaign purpose.

1. Purpose

– before you do anything – establish the purpose an goal of your campaign. This should be clear as crystal.

2. Your target audience

– do you have any behavioral data to consider? how does what you know about your target audiences preferences effect your campaign material – from copy, user experience to design. What makes them tick?

3. How does the context

(surroundings/environment such as available internet connection, noisy or calm environment and similar) effect your campaign? it will effect design and copy length and foremost what will be displayed on which device in some cases.

4. What devices is most likely to be used, and what assumption can you make in terms of priority?

this will help you establish if you actually need to display large quantities of copy on a mobile, or if you can strip it down to the essential information or messaging or even down to the call to action itself. Simply, simply and simplify for your audience. You want to make it as easy as possible to engage with what you create.

5. Content per device

– what content and how should it be display per device? The above point ties in to this one. Is there a priority in terms of information? Can you make one, based on device, space, context and campaign purpose?

6. Additional functionality

– since you now have the advantage to use mobile phone functionality such as GPS or any other host of available functionality to enhance your campaign or help the user/better the user experience of your campaign – think about what specific technology may be available that you can implement and use in your campaign.

7. Have an outward perspective

– don’t loose track of the fact that you are creating something that should engage  your target audience, be useful etc. Not for internal organizational purposes or personal cred/ego.

8. Measure

– lastly implement at least some kind of tracking to gather data to understand what worked well, what devices are most common etc.

9. Analyze

– implement tracking code is one thing. Following up on it and creating a report to analyze is another – so make sure you do your homework before your next campaign.

All these things are important to consider before you head into the production phase. It will help everyone involved in creating this campaign, from copywriter, designer to developer.

It’s also far more cost effective to consider these tiny, but crucial details before you go from idea to actual production of your campaign. Sure, some things can be tweaked along the way, and should – as you discover some flaw or way to enhance  what you are building – but some initial planning work will help you hit the ground running.

Want more on this topic?

Check out my resource guide for finding more information about mobile devices and user behavior.


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How to write a project proposal: the details to include

By May 4, 2014 Project Management

As the forth part in the article series on project management – I’ve listed the most common points to include when writing a project proposal. The first part covered some general advice – this piece focus on the details.

Bare in mind that sometimes less or more are required, depending on the complexity of your assignment, how many companies that are involved in creating the work for your customer and the size of the actual project scope – i.e the work in it’s entirety that you are doing.

A list of common sections with points to include in a project proposal

Short introduction that covers:

  • The background to the request and short to the point why your skills/services are compatible with producing the solution.

Scope of work

  • Purpose of work i.e what problems does this solve for your customer – what is the end goal you are working with the client to achieve?
  • What is included and what is not
  • General assumptions – to verify with your customer (this is useful when you haven’t got all the details and you can list all your assumptions and go through these with your customer)

Simplified project plan and process

  • A preliminary time plan
  • Who is responsible for which tasks between you and the customer
  • Any deliverable needed from the customer with deadline (and what is affected if they are not delivered to you)

The end deliverable

  • What is it?
  • When will it be delivered and how?
  • What will it be delivered as?

Time plan

  • Will your project be broken down to different phases? if so what is included in each phase? and when is the deadline for each phase?
  • When will you perform which task?
  • Who is responsible?
  • What and when does the client need to deliver feedback or assets? what do they need to deliver? (involve your client in this step)
  • Any meetings?
  • Any crucial review points?
  • The final deadline


  • Can you identify any risk to the project and time plan? what can potentially effect the project? what may the potential outcome be if the s*it hits the famous fan?


  • Either as grand total or breakdown per task/deliverable or based on how you operate

Terms and conditions

  • Any delimitations (what is not included – and what will incur extra costs)
  • What is out of scope
  • Any confidential information in this proposal
  • Payment details and how and when you will invoice
  • What will happen if the customer does not pay?
  • What happens if the customer asks for revisions after certain points?

The next steps to for you to start working with the project

  • Deliver feedback within x day to be able to execute on the suggested time plan (good idea to include in time plan to make this more obvious)
  • State that when the agreement is accepted equals that your project will project start (if that is the case)

Don’t forget the nitty gritty – aka the details

  • Organizational numbers etc
  • Contact details for responsible parties both at your and your customers office


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31 awesome moments of my life

By April 25, 2014 Life Through My Eyes

I originally started thinking about this list prior to my birthday last year, but I never got around to post it. So I decided to instead share 31 unforgettable moments of my life so far.

  1. When I finally got to remove my braces.
  2. When I started art-college – I got to paint and make up things all day long.
  3. When I moved to London and lived in a Victorian house with all my friends.
  4. When I went to Wave Gotik Treffen for the first time in my life. Gothic fairytale land spiced with absinth, what goth doesn’t love that.
  5. When I traveled around in South Africa, it changed my view on life and the life I’ve had. I’m really grateful and blessed to be born i Europe.
  6. When I went to San Fransisco for the first time in my life to visit my dear friend Johanna.
  7. Learning how to swim.
  8. When I walked out from the hospital 5 days after a extensive, intrusive operation, despite what the doctors said to me, one internal organ less, 23 staples and some nylon thread holding me together. I wanted to get the hell out of there – and I did it!
  9. Every trip I do, they add to the awesomeness of my life.
  10. Living in a church for 2 years. Best flat I’ve ever had so far. I still love it albeit it was cold and cost a fortune in heating.
  11. Finishing my first manuscript for a book.
  12. When I walked past Tim Burton and Helena Bonham Carter in Primrose Hill. I went around the corner and fainted. Starstruck!
  13. Working on and releasing my vegan cookbook – Elegantly Vegan.
  14. Living a week in a 5 star hotel in Budapest with one of my best friends. Going to the bathhouses, basking in the sun and rolling with the waves with my babe Emelie.
  15. When Neil Gaiman replied to me on twitter. Fainting incident numero deux.
  16. My first time on an airplane. I was 21 I think. Even though I was scared, I was thrilled at the same time.
  17. Getting my first tattoo.
  18. Getting my first piercing ;) I was 16 actually and had parental consent! only because I suspect my mom thought I wouldn’t dare once I was in the studio. She was wrong! Belly piercing still there to this day depsite the numerous operations I had to this day.
  19. Moving away from home, getting my very own flat in Orebro.
  20. When I arranged my first event/workshop in Sweden for a company I used to work for, it was tres fun.
  21. Getting my work/articles published on Tastespotting and DesignSponge. Fun.
  22. My 23rd birthday, I may not remember much from that evening. But I do remember that my friends made dinner, we had a great time in the house in London, and then we went clubbing. I think we stopped partying at 10/11 the next day. It’s healthy to have those experiences occasionally with a few years in between ;)
  23. The first time I was able to stretch after my operation, I spent around a year walking like a cheesedoodle. The day I was able to stretch with my arms above my head was unforgettable. The human body is amazing. being able to use your own body and move around, is amazing. I’m grateful every single day.
  24. Working as a contractor and freelancer in the UK. I liked that. A lot. Doing my own taxes and doing my own thing. Neat. It made me grow and learn about running a business.
  25. My first clubbing experience in London. Yeah. Coming from Sweden, that was quite mind boggling in a way.
  26. Every time friends or family visited and stayed at my place in London or where I live now. It’s great having your friends or family around, they enrich my life.
  27. When I changed my mind about Christmas, when I went from sour to delightful about it. Now I really enjoy the holidays – and being an expat I celebrate both on the 24th and the 25th. One should make ones own traditions ;)
  28. When I learned how to play piano and the flute. Playing an instrument is quite complicated.
  29. When I first learned how to read, I loved books from an early age.
  30. Celebrating my birthday in Las Vegas with great friends – epic and a total milestone in my life to be able to do things like these.
  31. Every time I get to do something I love. Either it be drinking tea watching the sunset from my balcony or walking around any European city exploring. It doesn’t have to be grand life changing stuff to be awesome to me, I enjoy the simple, “smaller” things as well.

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Stylist – a modern magazine for smart women

By April 13, 2014 Inspiration
stylist magazine

When I lived in London, one of my favorite magazines was handed out for free every Wednesday and was the highlight of my commute to work each week. This publication is called Stylist which is a bold, stylish and inspirational magazine aimed at smart women.

I discovered the other day that Stylist is now available for iPad and I downloaded every single issue available.

You may at first glance think that this is you average “female interest” lifestyle magazine. But it’s not. Together with Elle UK (with their thought provoking articles mixed with high fashion and their “does feminism need a re-brand campaign”) this is actually a much needed weekly boost of female power.

Sure Stylist contains the usual content such on topics such as beauty, fashion, food etc. But it also contains ideas, interviews with inspiring females from all corners of the world and of all possible professions.

Stylist dares to bring up uncomfortable subjects and write smart articles about them. The misogynist lyrics in pop culture made me – living in blissful ignorance since I do not listen to radio or watch telly – choke on my morning coffee and made my blood boil. Or this weeks issue, made me think about the social curse of the word “fine”whereas some weeks ago I could cheer on Somayya Jabarti the first female editor of a magazine, ever, in Saudi Arabia.

So if you’re a woman who liked to be both entertained and educated, maybe sometimes a bit enraged. And want to enjoy a well designed and inspirational publication – Stylist Magazine is for you.

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How to write a project proposal: general advice

By April 11, 2014 Project Management
general advice on how to create a project proposal

Your project proposal is the foundation for the agreement between you and your customer – you want your customer to be fully aware of the details and understand your process and why it benefits the project in question.  The project proposal is also the foundation for your project plan. Once you’ve done this, the majority of the work for your project plan to use within your company is already done.

The most important note is that a project proposal is also a receipt for you and your customer that proves that you fully understand the peculiarities for this project and how to best serve the customer.

The following points are some general advice in short about creating a project proposal:
  • Express your gratitude and excitement about the project in the proposal.
  • Keep a project proposal short and simple, covering the crucial details.
  • Be transparent and explain your process and why this benefits your customer and end result. Why will your process deliver value to them?
  • In short, you can add why your company/skills fit the customers need.
  • Don’t use complicated language. If so, insert a word index, just in case as a polite gesture. You are being hired by someone that needs your services, that’s why you might need to explain some things in simpler terms that you might usually word things while talking to your industry peers.
  • Try to include visual elements where possible to explain processes/time plan/etc. This helps the customer and you to understand the project better then pages and pages of text to be interpret and understood.
  • Add preliminary timings to your project process.
  • Send your proposal as PDF document.
  • Always state how much time the client has to send feedback if they want to proceed within the preliminary time plan.
  • If possible, deliver the project proposal in person, or send it over and request a meeting or set-up a phone call to answer any questions, to ensure that you understood the customers assignment properly. A follow-up also ensures that you can gather any feedback on your proposal and amend this quickly – to get the final agreement in place.


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How to prepare for a successful project start

By March 25, 2014 Project Management
How to prepare for a successful project start

This post is written for anyone who wants to start project operations from scratch and focusses on four basic pillars that is helpful to have in place before you start taking on work, i.g projects. This article is particularly useful for anyone within the digital service and delivery area (Design, copy, web, software, marketing etc).

If you haven’t seen my post on my philosophy on project management, it can be a good start, before heading further in on my project management series, so you get a better understanding of the perspective I’m sharing from.

project managment process
1. Understand how you work – define your process & why it’s valuable

Many freelancers and agencies have stated in short how they work on their website. This is a great way to get your potential client to understand how you work and get a gist of and if you two are a good fit for each other. Have a think about what workflow you need inhouse as well with the client, in order to perform and deliver your best work.

Questions to ask yourself:

  • What information do we need from the client for the work we are delivering? Craft a questionnaire which can be a foundation for a creative brief. If you deliver different services and solutions, do this for each service you provide.
  • What happens after you have obtained all the information you need? do you have different phases? if so – define them and the value of each phase for the project/client?
  • Do you offer reviews before final delivery?
  • How far does your process stretch?
  • What happens when you deliver? how do you usually deliver? when do you invoice? do you offer support? etc.

TIP: For your website you can strip your process down to it’s simplest form, with any common denominators you can find and try to visualize this if possible.

Now – try to map out the journey within your company – and do the same as above but with an internal focus:

  • What information does your team need to be able to do their best work?
  • What tools do you and your team need? how and when do you use them?
  • How do you conduct meetings and follow-ups?
  • Do you have a checklist – if so where?
  • What is the most effective flow for the work, as you can see it now? (could and should be assessed and improved as you go along)
  • How do you save files? create guidelines for the team to follow to avoid that your server become a time and motivational draining black hole!
  • Do you create any documentation on the service and solutions you offer?
  • How do you deliver your final product?
  • Will you evaluate the project? if so when and how?
project managment document
2. Get relevant documentation templates set-up and in order

Create templates for the most common documents that you will need. Having an template with headings set-up saves time and will enable you to hit the ground running when the work comes your way.

NOTE: that all of these documents may not be relevant to you. Pick and choose and add your own to the list.

  • Client questionnaire (for website and as a editable pdf/word doc)
  • Process outline
  • Proposal/agreement
  • Your rate card
  • Project plan
  • Time plan
  • Action list/checklist/tasklist
  • Invoice
  • Meeting minutes
  • Project report
  • Presentation outline
  • Evaluation form – internal and for client
  • Any other documentation templates relating to your product/service

project managment tools

3. Get your tools in place

Get whatever tools you need in place, everyone should have log-ins etc set-up and ready. (Software, Google Drive, DropBox, email etc). I’m still amazed that these type of simple tasks are not done prior to a new project start. Hence the mention.

For easy tracking of projects, I advice you get a system for your projects where you assign each of them a number. Track time spent on each project in some way. Either the old fashion way in a spreadsheet or by using some kind of time tracking tool. (see list below)

project managment folder
4. Get your folder structure in place

Decide how you should organize your company files on your server. Get guidelines and have someone be the single point of creating these folders (usually the project manager) and follow the structure to save time, avoid confusion etc. A common way to start is to create a folder for each client, then; a folder for each project with corresponding project number (use this on invoices etc) and then follow-up with relevant  sub folders.

Free tools:

Google Drive Great for sharing documentation, action/checklists etc that your team can access and update.

Paid for tools

Basecamp Create and share action lists/checklist (and more)

Studiometry Track time spent on projects, create invoices etc.

DropBox For your files, delivery etc.

Timely Plan your time, rather then track it. Timely turns time reporting the other way around – plan your time instead of report it. (I haven’t tried this but I’d like to, I like the concept!)

Illustration credits to the noun project as follows: Document by Maximilian Becker, Folder by Sergio Calcara, Tools by Lauren Gray.

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A view from WebCoast 2014

By March 17, 2014 Life Through My Eyes, Nerd alert
webcoast 2014

WebCoast is an annual event for people who love and/or work with the internet. The fabulous thing about WebCoast is that it’s an unconference, meaning it’s created by the people who attend the event. That makes it really special.

Unfortunately I didn’t have the opportunity to attend the entire three day event. However I was lucky enough to be able to attend a couple of hours on the Friday afternoon and the majority of the Saturday. These are my key takeaways from the sessions I attended on Saturday, as well why I think WebCoast and the whole unconference concept is such a great idea.

Everything about

A session from the company behind WordPress, Automattic, where they spoke about the differences between and My key takeaway was to check out JetPack which enables you to get some of the nifty features from on your self-hosted install of WordPress. Such as enhanced distribution of your content.

Persona ”Cash Course”

I listened and learned more about how to build personas around a specific product or service. How to aim at the source and how to use an inspirational way to visualize the personas using a infographic kind of style. Key takeaways was:

  • Understand your target audience (interest, needs, background, habits, technology)
  • What is interesting for the target audience with your product/service?
  • What pain points does the product/service ease for the target audience?
  • Once you have compiled your information, verify by interviewing your customers or conduct a survey online

One of the speakers offers free tools and templates on her website for doing this type of work (Swedish only)

Digital networking (Nätverkande digitalt)

Advice mixed with hands-on exercises where we got to engage with the people around us. That was an ice-breaker if any :) . My key takeaways – before an event – ask yourself;

  • Why are you at the event? What is the purpose with your attendance?
  • Who do you want to meet? can you check out a list of attendance in advance? and make contact or any research?
  • If you are nervous of speaking to other people and initiating contact, try to find common ground over coffee or anything inside the event space that you can talk to the other attendees about, then take it from there.
Digital Story Telling

The key takeaways was:

  • That the personal stories are what really engages and captures other peoples attention.
  • When working with compiling and writing your story, set limitations in some way, i.e could be that it should fit on a A4 sheet of paper for example.
From blogger to  revenue manager

A business owner shared how he used his company blog to as a tool to deliver value to his customers by addressing their pain points in his blog content and by doing so drive leads for his business. He shared the strategical work behind all this, the flow of his communication, the different digital channels which are more important and when in his customers path to purchase. Interesting and inspiring. They should have an extra applaud for being able to switch and find another room, hold the presentation even though the technical stuff didn’t work in the new room.

Zentreprenör 2.0

A group session, where we all pitched in with our worries and advice on how to reduce and handle stress in our daily lives. Followed by trying some yin-yoga together. I left feeling refreshed and happy because I got to listen to other people sharing their experiences on this subject which was somewhat comforting to me.  The shared advice included:

  • Switch your phone to flight mode
  • Have email checkpoints throughout the week. Keep them.
  • Make a done list
  • As a manager, create a to-do list with the following categories; necessary, desirable and delegate (delegate should be the largest on your list)

A quote that I will carry with me, and do some more research on to really get any stats etc on is that “no implementation of change works without time to reflect”. I find that to be true.

Work 2030

Group session where we imagined and brainstormed around our work-life in 2030, how our day would start, what the world around us would look like and be, by the year 2030. I hope for the future that the signs I detect, both on and offline, a kind of a slow awakening in the human consciousness in regards to the earth and it’s inhabitants, will continue. I see a change in peoples choices and mindset.

My favorite things about WebCoast are:
  • The people, the community. The journey people are on, their stories from their current location. That makes the knowledge everyone has to share so much easier to assimilate as well as their stories exiting to hear.
  • Everyone is allowed to hold a session – with that you get a mix of experiences and levels from which you can obtain knowledge.
  • You don’t need to be an expert to hold a session, you can share your perspective and experiences from the place you are at, at the moment.
  • That there are loads of women. From my years working in UK, I was always one of very few women attending any digital events. I wish I had more time to talk to all the fabulous women which I met. I want to know more like minded, and different minded females!
  • The passion. The creativity.
  • The spirit. Open, friendly and so beautiful and authentic.

On the minus side was the food this year, when you run around, talk to people and try to assimilate new insights, your body and brain requires fuel. Unfortunately it was the typical and oh-so-common scenario, my food was reduced, i.e the diary products and dishes with diary and or meat where removed and nothing replaced what was removed so to speak – to make the dishes vegan.

I’d love whipped soy cream on my dessert, or vanilla soy custard (it’s a very low cost to buy and you can buy it anywhere). Or to be able to eat the green salad that was offered with my food, or a cold sauce to break up my meal. It doesn’t take much time, nor cost any more money – to do the options that contain meat and diary – free from these ingredients.

Looking back, this is what I thought about WebCoast when I was first there, back in 2012.

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My philosophy on Project Management

By March 13, 2014 Project Management

This project management article series are perfect for someone who wish to know more about project management, regardless of context. I will cover the basics of project management in a way which is easy to follow, set-up and adapt to your circumstances. To start it all of, I’m sharing my philosophy on project management.

If you want to study particular methods such as Scrum or Agile, this article series is not for you since it will not cover any particular methodology.

This is for anyone who wish to get more effective in managing your work, planning or just plain old “getting things done”.

My first hands-on experience with managing projects stems back to the beginning of my freelance career, where I had to manage everything myself from client communication to doing the actual work. Back then, design and illustrations.

Everything I know I’ve learned in relation to working within the vast digital industry. Encompassing both creative, development, support, marketing, software development and being the end-customer – where I collaborated with a digital agency to reach a specific goal. The latter gave me the valuable experience of being on the non-agency end so to speak. Gaining valuable insight on what the customer expects and appreciates.

Through the years I’ve transcended further and built up knowledge on managing both large and small tasks – in another other word; projects. I’ve never adhered to a particular method or process. Rather always been in a position to manage projects in a way that suits the specific situation and implemented my previous lessons going forward. I constantly learn and refine as I go along. I never consider myself “done” in terms of learning new things in relation to project management and my work. As I work solely (so far) in the “digital industry” there is always something new and exiting to learn.

To further illustrate how I think about project management, I have broken it down to 5 steps which are not a linear, but for me an ongoing circle of progress:

project managment process

 Lets me elaborate:

This is where I work on understanding and listening to the customers request. What are their needs? What challenges are they looking to solve. I try to gather as much information about the task and tasks at hand as possible. I try to look at the assignment from every angle and assess possible solutions and do any initial research if needed. Either this is something that I can do myself or its a team effort, gathering everyone who is needed to pitch in with their specific experience.

Outcome: a brief, knowing and understanding what the request and customer requirements are, what we are doing and delivering.


With all the information on the table. Could be paired up with a brief, the request, a list of problems to solve for a customer. It’s time to define what the solution is. What work needs to be done to solve the customers request, how long does it take, what is the process, the budget, deliverable, team and so on.

In some cases, to deliver a specific solution, requires the work to be done in stages and now is the time, where I define the phases/stages and the goal and specifics for each stage.

Outcome: time, and outline to solution or solutions, a project proposal with project plan/process, costs, preliminary time plan and deliverables. A goal or goals and assumptions to verify with the customer.


This starts with a project “kick-off” – usually including both the customer and team. Where we go through the project process, crucial points and any deliverables that are required throughout the process of the project.

Then it’s just as simple as executing the project plan, follow up with the team and the customer when needed and delivering the solution.

However, during this period, it may be the case that the solution may need to be altered. Or further requirements are discovered. Then I work with the customer and team, to understand what is best – either to change the direction and solution for the project (with the adjustment of all the specifics such as time and budget etc) or to collect whatever new needs the customer have and make a plan for how to solve these once the current project is ended.

Outcome: working solution delivered to a happy customer and in some cases an outline for further work.


So when the work is done, take the time to evaluate the project and work done. Get constructive tangible feedback from the team on what can be improved and ask what worked well.

Don’t forget to do the same with your customer. If things work out really well, you can get your hands on a few words to use as a review/testimonial.

If it has not been brought up yet – this is a perfect opportunity to discover if there is any more needs from the customer or input from the team on further work to enhance the solution which is delivered or help the customer further.

Outcome: acknowledge what worked well, list of things to improve internally and from the customers perspective. Outline for further possibilities for helping the customer i.e further work.


Once the project is evaluated from both team and customer end. Ensure that the knowledge you acquired is stored appropriately, i.e any documentation is updated, invest in new tools, change your process, switch the team around, define which actionable steps that can be implemented from the feedback from both team and client – then take them.

Celebrate what worked well.

Outcome: new knowledge stored, improvements implemented or in the process of being implemented.

In closing…

I also want to stress that I don’t see my job as a project manager to be one of administration. I see my responsibility to be helping the team, to ensure they know what to do and that there are no distractions in their work. That they have the tools, info etc in place to be able to do what they do best.

Secondly I think it’s really important to be updated on the type of project I lead. I need to know more then the basics, thus I think it’s really important for the project manager to be both a skilled organizer/planner, a positive leader, a problem solver and someone who has knowledge about the type of project they lead. I think that a project manager that have a background in development will be much more skilled in leading a development project then someone who has a mere business degree. There is a layer of knowledge missing. Everyone can be good a business – to say the least the people who has experience within it, but project management is not just about the business and the administrative end of things. Its about delivering value and leading people towards creating value. Along that way there will be challenges and you need IMAGINATION within the industry I work in, because many times we are imagining new solutions that does not yet exist.

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New beginnings

By March 6, 2014 Life Through My Eyes

Sometimes, life happens and then it’s time for a time-out. So what I had to do – was to take a time-out from certain things. Being online was one of them.

The purpose was and still is that I can get back on track with all the exiting things I do – with kick-ass gusto and renewed energy.

This digital detox also gave me the opportunity and head-space to think about why I do things, how I do things and what can be done different and better.

I had to cut out the noise, to be able to hear what in the essence of things for me, the purpose. And hear my own thoughts for a while.

I have re-evaluated what I’ve written, why I write and what the purpose of my blog is for me during this period.

It comes down to what I want to contribute towards in the world and what I put my energy and focus on, there are  loads of things I love to do, writing is one of them. Writing is important to me; I write to remember, I write to learn, I write to understand and to process events, knowledge and feelings.

In the format of my blog I have a perspective to share, a vote in the form of a voice to add to what I think is important, to what I think should be heard louder in the world.

I want my voice to contribute towards another perspective, thoughts, a way of life, I want to share knowledge and to point out what I think is beautiful in this world.


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