On the speakers
One of the highlights of today was listening to Blondinbella, (also known as Isabella Löwengrip) she has a great energy on stage and a great young though wise perspective to share with the world. In Sweden she is a 21 year old girl, which now has about 7 different ventures in her business empire. She’s done everything from creating her own blog network to handle blogs and ads, a magazine to inspire young women, an online shop and a clothing label. She is a true entrepreneur, identifying what is lacking in the market, or being the change herself that she wishes to see in the world. A great inspiration to all women – and men – and a Swedish power-woman to be proud over. I am tremendously so!
Andreas Sjöström from Sogeti stole the show – well he was and delivered THE show! The passion, the love for app development, like I’ve never seen before. Impressive to say the least. Using music and preferably rock music to illustrate passion, love and getting his point across. That was quite something – he was both entertaining, informative and very bold – but in a loving-what-he-is-doing strong and inspiring way.
According to Anders presentation – he had found 3 things that make a sick a rockstar app:
- Inspire – the user
- Immediate – you can take action now with the app
- Intimacy – it’s about me, the user
Put those three together add some passion for what you are doing – and you will have an app to rock the little cottonsocks of people and enrich their life.
The other speakers of the day that I want to highlight included a huzzah-for-once-a-female named Sara Andersson, founder of Seach Intergration, delivering a brief speach on a Cinderella-SEO-story.
Email marketing by Björn Forssell from Web Power focused on: relevance, value and relationships as being the power of three in terms of creating successful email marketing camapigns, or more like relationships.
The day was closed off brilliantly by an inspirational vice MD from Creuna – Martin Deinoff - on the skill of being good, delivering quality and really doing intelligent work.
What was good – what did I learn?
- I really enjoyed the mix and diversity of speakers, delivering a diverse perspective and different opinions. Enabling you to rub your own brain and form your own opinions based on your own experience.
- I enjoyed seeing more female speakers then I’ve seen during equivalent UK events within the digital industry – however not enough. The ratio was 25/75 (on the seminars I went to). I want to see 50/50 or better yet – more females then men for a change
- During a couple of hours each day you where able to pick and choose seminars at your own leisure, which I enjoyed. I really like a diverse view of digital so I really liked my own mixed goodiebag of SEO, responsive web, eCommerce and so forth.
Why do I like events like this
- I treasure industry events/conferences like these because you get to listen to people who are in the business. Watch, learn, laugh and sometimes relate. This is more valuable then any other education, or sitting in a classroom accessing already redundant information about the digital industry. This is a way to stay up to date, with much relevant and fresh industry information and perspectives.
- Getting away from your inbox, screen and getting back in to the office with fresh energy, a buzzing brain and a broad smile. Being up to 4 in the morning, thinking about everything and being just inspired with all my thoughts running havoc of what I can do next, or how things can fit together, what new patterns or possibilities I see. That – is a true trip. (I’ve been on a few, I should know )
- And as some of you that may know me – I “devour knowledge” and like food for my thoughts.
What can be done better next time:
The where a few things which could or course bee improved upon.
- The “speakers corner” was a located in the main hall for networking and enjoying a coffee or food break – that could be moved to their own area next year. It was very unfortunate for the speakers trying to make themselves heard and the poor audience trying to hear what they where saying while 500 people where socializing around them. Not so nice to any of us.
- How about an app – where I can actually see the schedule, a floor-plan of the different rooms and any other details I may require about the event? maybe sign-up to some fun stuff with the participating companies, know more about them. because handing out paper pamphlets to 600 people, could save both the environment, cut costs and make the visitors happy. I don’t need a paper pamphlet – I need something in my iPhone or on my iPad.
- More female speakers
The keywords and take-away’s of these two day are for me personally:
- Innovation – this is the era of doing things different. Do, experiment, find out along the way.
- Passion – for what you do, which leads on to what you work with – leads to true success. Use that divine inspiration and enrich the world.
- Embracing change – for the way we do business, treat each other, work together and how companies operate. Hire passionate people, and train for skills.
- Just do it – the people who speak, does not have all the answers or necessarily right, they only share their perspective and journey, not all facts may be accurate, but what matters are – they just do it. They are up there on the stage – speaking – and so should you. Please go out in the world and contribute what YOU have to say, create or imagine.
- Personality – let your personality shine. Don’t be afraid to share it, be who you are, no matter how quirky others may think you are. Don’t be that gut in the suit with the back-slick shiny hair. Be you.
Thank you to InternetWorld & IDG for a great event and to LBi Sweden for sponsoring my attendance. I’m very grateful for these two enriching and inspirational days. Thank you. <3